Or you can build a larger army at the expense of a smaller economy. You can build resource harvesting units at the expense of having a smaller army to defend yourself. Micro Layer: This consists of the game’s units and unit composition. In order to better understand how StarCraft inspired Shopify’s business strategy, we need to understand the 3 major layers of the game: Micro, Macro, and Meta. I suspect SeleCT got a pretty solid referral to Shopify.
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Shopify’s CEO thinks highly enough of StarCraft skills to offer a former professional player an internship on the spot on Twitter. Note: Tobi Lütke auto deletes tweets after 1 year so I’ve transcribed or screenshot tweets relevant to this post. I firmly believe that I learned more about building businesses from playing Starcraft than I've learned from business books - Shopify CEO Tobi Lütke Needless to say, from a business and investing perspective, I think you can learn a ton watching/playing StarCraft, but you don’t have to take my word for it: You must continually “read and adjust” your go-to-battle strategy as you learn more about your opponent’s positioning, buildings, and army composition. StarCraft is like a constantly evolving game of chess with incomplete information about the opponent’s layout, pieces, and attack/defense strategies. Take the army you’ve built and use it against your enemy by attacking their resources, production facilities, or army. Use the production facilities (and more resources) to make fighting units and/or expand territory (to acquire more resources, for offensive/defensive positioning, grow economy, etc.). Use those resources to build production facilities and more bases. 1 gameplay where you and your opponent start on opposite sides of a map with each player given one base and equal access to resources. There are various kinds of games you can play, but StarCraft is primarily known for its 1 vs.
(Side note: There’s some really cool AI gameplay innovation occurring here as well.)įor those unfamiliar with StarCraft ( newbie guide and apologies to StarCraft fans for the poor, abbreviated explanation), it is essentially a sci-fi warfare video game where you can play as one of three races (Terran, Protoss, Zerg). I personally don’t play the game anymore (played the original 20 years ago), but the gameplay and evolving strategies are still really fun to watch. It also doesn’t hurt that writing about Shopify’s strategy is an excuse to write about my favorite esport StarCraft (specifically StarCraft 2). So instead, I’m going to write about Shopify and its StarCraft inspired business strategy. And since I’ve already subjected you to Jeffree Star, writing about Jeffree breaking Shopify felt stale. Given December is the busy holiday shopping period for retailers, I figure it would be a great time to write about e-commerce and Shopify. This is a personal opinion, but I was reminded of “Shopify is running a StarCraft strategy” when CEO Tobi Lütke (who is a big StarCraft fan that has donated prize pool money to the StarCraft gaming scene) recently live streamed himself playing StarCraft and discussing business.
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